What is a press release?
A press release is pseudo-news story, written in third person, that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service, product or .
How is a press release used?
Press releases are often sent alone, by e-mail, fax or on the internet. They can also be part of a full press kit, or may be accompanied by a pitch letter.
Press Release Headline
Before you write a word, remember this:
The reporter isn’t interested in helping you make money or driving visitors to your site. He’s looking for a story that will be interesting to his readers and pleasing to his editor. He could care less about your great selection, super customer service and commitment to quality. He wants to know only the info that will help him craft a good story about teens and their weight.
Take your ego out of it. Take your natural inclination to sell, sell, sell out of it. Look at your story with a cold, objective eye.
OK, let’s get to our press release headline.
State your most exciting news, finding or announcement in as few words as possible. Emulate the headlines you see in the newspaper every day.
Bad Press Release Headline:
NEW WEBSITE THAT OFFERS HERBAL WEIGHT LOSS PROGRAMS LETS TEENS SPEAK OUT ABOUT WEIGHT ISSUESGood Press Release Headline:
TEENS: ULTRA-THIN MOVIE, POP STARS SET BAD EXAMPLEDon’t worry, you’ll get to plug your website soon enough. In the meantime, you’ve just thrown a meaty hook at the reporter.
If you need help with your media kit or Press Release , just ask us how. Contact us below:
